With the rapid expansion of broadband in the UK and internationally the use of online video has never been greater. Video is increasingly being used by companies as part of their sales strategy – video demonstrates your products and services in a way that text and imagery cannot.
People tend to look for a visual experience when surfing the web, and video therefore appeals to most audiences. Watching a video is emotional, it builds bonds and trust. You may have the best product and service in the region but for people searching you out how do you give them the confidence in you and your product. Showing a film triggers an association that static text cannot, it brings people closer to you and therefore closer to spending money with you.
Video is here and now, unlike a traditional sales pitch it’s available even when you aren’t, anyone interested can view it any time simply by visiting your website, that same anyone can also forward the video to anyone they want to making it viral – ie the word is spreading
A video produced by Schoolhouse Digital is versatile, once we’ve shot a piece with you it can easily updated with a new voice over or graphic – it isn’t just a one off, it has longevity, it is an investment.
But most importantly a video on your website described and hosted in the right way will drive more traffic to your site, make it appear more frequently under more search terms in google and it will make your site sticky – this means when people get to your site you are more likely to keep them there and let them see what you’re about.